Club Atlético de Madrid – Amber Group, new main sponsor of Atlético de Madrid

Amber Group, new main sponsor of Atlético de Madrid


WhaleFin, the go-to platform from global digital asset management giant Amber Group, will grace the front of our first men’s team shirt. Amber Group, meanwhile, has become the club’s Official Digital Wealth and Digital Lifestyle Partner under a five-year deal.

Atlético de Madrid and Amber Group, the world’s leading digital asset management platform, today announced an agreement whereby Amber Group will become the club’s title sponsor for the next five seasons. Since the 22/23 academic year, Amber Group has also become the Official Digital Wealth and Lifestyle Partner of Atlético de Madrid, in line with the company’s goal to responsibly democratize access to innovative financial tools through its global football reach.

WhaleFin, Amber Group’s go-to platform aimed at offering innovative, institutional-grade tools to the individual investor, will increase brand exposure by wearing the front of our first men’s team jersey.

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WhaleFin is thus positioned as a privileged gateway to digital asset management for Atlético de Madrid fans. As a result of this agreement, Amber Group will have exclusive rights to create “Atletiverse”, a virtual island within Openverse, the company’s 3.0 platform for creators, brands and businesses. In this new space, fans will be able to enjoy unique experiences that will allow them to interact with fans around the world, as well as discover the usefulness of digital assets in the virtual and real worlds.


Additionally, the Atlético de Madrid Foundation will work with the Amber Group to launch sustainability and corporate social responsibility initiatives. All this, in line with the Ambre Group’s founding objective of being a platform in which everyone can invest to build a sustainable future together. In addition, WhaleFin will support the Fundación Atlético de Madrid in the implementation of local education campaigns on sustainability and conservation, among others.

Atlético de Madrid CEO Miguel Ángel Gil commented:

“Today is a relevant day for the future of Atlético de Madrid, because we are joining forces with a leading global company in the digital sector. This association is part of our desire to evolve digitally, thus being able to offer more and better services and experiences to our fans. Amber Group is the perfect partner to achieve this. Therefore, I would like to thank its CEO, Michael Wu, for his trust and commitment to our club.”.

Michael Wu, CEO of Amber Group, said:

“Signing this contract is a very important moment for Amber Group. We are proud to partner with Atlético de Madrid, one of the leading football clubs in Spain and Europe. This agreement celebrates values ​​such as teamwork and community building, which both entities share, and which are relevant in both the world of sport and finance. We continue to work towards a more connected and inclusive global economy that promotes equitable opportunities for all. We hope to democratize financial innovation and create opportunities for everyone to easily start their own journey in the world of digital assets.”.


About Amber Group

Amber Group is a leading global digital asset company with offices in Asia, Europe and the Americas.

The company offers a full range of services related to digital assets, ranging from investment to financing and trading.

Amber Group is backed by leading investors such as Sequoia, Temasek, Paradigm, Tiger Global, Dragonfly, Pantera, Coinbase Ventures and


WhaleFin, Amber Group’s flagship digital asset platform, provides users with the right tools to build wealth in an increasingly digital age.

Leveraging Amber Group’s extensive experience in institutional and consumer markets, WhaleFin is an all-in-one platform that has become the preferred gateway into the world of digital assets for both the most experienced than for those taking their first steps.

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Key words:

Atlético de Madrid, Amber Group

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